Research, Competitor Analysis
More important is a UX mindset—a commitment to seeing the world from the perspective of your users and doing everything you can to make sure what you’re doing makes sense to them.
IA, Userflows, Storyboarding & Wireframing
The purpose of Information Architecture (IA) is to structure, label, and organise the content on a site so that users can find exactly what they need to perform the task they want and to reach their goal.
UI Designs, Micro-interactions & Prototyping
Interaction is something that happens over time, not in freeze frames or still images. Prototypes allow you to experience and interact with the design for yourself in real time.